We wrote some idents for John Lewis’s sponsorship of Homes on 4 (much to our mum’s delight) that celebrate the process behind creating the perfect home.

Like ‘Gogglebox’ for home renovation, these vignettes display the humor, humanity, and downright bizarreness of the little conversations that lead to the big decisions.

 

This was our first experience of seeing a campaign through from conception to post-production. We had so much fun turning eavesdropped conversations, friends’ stories, and our own experiences into these relatable snapshots.

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Creative Director: Mia Silverman 

Agency: Saatchi & Saatchi 

Director: Marielle Heller