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Grammarly

Women apologise 25% more in writing than men. What if Grammarly launched a feature that encourages assertive writing?

Introducing 'Write Strong' 

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A writing assistand highlighting unconfident language and giving assertive alternatives. 

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Sign off your email with the confidence of a celebrity.

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Your progress in weekly updates.

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PR Stunt - Karaoke Bar Takeover​

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Popular songs with apologetic lyrics are given an assertive makeover. 

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Original Lyrics - Carly Rae Jepsen - Call Me Maybe 

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Hey, I just met you, and this is crazy 

By here's my number, so call me, maybe. 

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Our lyrics: 

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Hey, I just met you, I'm not crazy

But here's my number, call me, not maybe. 

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